Learn to leverage the right strategies, tools, and technologies to increase lead generation & sales.
Start strong with Session 1 | Craft marketing goals that get results.
Learn to set impactful, data-driven goals that align with your vision. Master the art of SMART objectives and begin your journey to measurable success in digital marketing. This is the perfect intro for those eager to chart a precise and quantifiable digital marketing plan.
Preview Last Year's Session 1
Are you curious about whether these sessions are right for you? Preview last year's session on Goals and goal setting. For 2024, additional content and downloadable worksheets are available to help you get the best results from your digital marketing plan.
Upcoming Live Sessions
Interactive, 1-hour sessions with live Q&A:
Session 2 | Measuring for Success
Learn to connect your digital marketing objectives to the right measurement strategy to drive results.
Session 3 | Customer Persona Primer
Learn how to craft detailed customer personas & create digital marketing campaigns that resonate.
Session 4 | Customer Journey Blueprint
Learn how to map, visualize and understand the most important actions your customers take, and how optimize those actions.
Your customers expect personalized experiences
More than half (54%) of marketers worldwide reported better brand engagement because of increased personalization efforts.
source: August 2021 Acquia survey
Customizable Learning Pathways
Get one-on-one training, in person or online, personalized to the needs of your business or consultancy.
Choose the topics you'd like to focus on, the duration of the training, and specific digital strategy outputs you'd like to develop as a part of the training sessions.
Training for Your Team
Get your marketing team ready for digital transformation with the right methodology, processes, KBO to KPI planning and more.
You and your team decide on the areas of focus, duration of the training sessions, and expected outputs.
Invest in Your Success
Get started with a single session or a fully-customized plan for digital transformation.
ONLINE SESSIONS STARTING AT
- Sign up for the sessions you need
- Access to live Q&A
- Access to recorded session for 60 days
CUSTOM PACKAGES STARTING AT
- Personalized topics based on your immediate needs
- Private 1-on-1 sessions
- Available in-person or online
- Downloadable online sessions available (additional fee)
CUSTOM TEAM TRAINING STARTING AT
- Personalized on-site team training
- Accelerated learning plans
- Free access to supplementary online sessions
- Change management support